Summary

It’s important to remember that SEO, while capable of providing a valuable source of traffic, is still only one way to attract potential clients and customers to your site. Think of SEO as part of your marketing strategy instead of your whole marketing strategy. Don’t lose sight of the forest staring at a handful of trees.
SEO is an iterative process that can begin anywhere. Most of the time it will begin with keyword research, especially if you’ve yet to build your site or create the initial content. Keywords help you define who your market is and what that market is looking for. They’ll also lead the way when it comes to how you develop your site, what content you choose to create, and how that content is written.
In the next post, we will look into:

• Search engine friendly site development – Development of your site so search engines can easily find and index your pages, organizing your information can provide cues to search engines for what the site is about and potential pitfalls you can avoid.

On-page SEO – Individual pages of your site and how to write content for both people and search engines. We’ll look at where some of those keywords you found should be used so they can help improve where your pages rank.