Search engine optimization is a complex subject, especially when you consider all the information and misinformation readily available online. Unfortunately it’s often hard to tell which is which. Does the latest tactic you are reading about work? Does it work for all sites? Only some sites? Or is just another crackpot theory that sounds reasonable, but will never help to improve search traffic to your site?
Let’s face it SEO can become very confusing. The good news is it doesn’t have to be. The basics of SEO are actually quite easy to understand and if you give yourself a good foundation in learning search engine optimization you’ll be able to sort fact from fiction much more easily and you’ll have the tools to delve into more advanced SEO concepts.
This series of posts isn’t going to teach you the latest trendy trick that probably doesn’t work anyway. The goal of these post is to help you build an SEO foundation and point you in the right direction for further study. Through the course of this series (part I, II and III) will look at 3 major aspects of SEO each covered in one post.
- General Approach and Research. This first post will look at how you should be thinking about SEO as well as the keyword research you’ll want to do prior to building your site
- On-Site SEO. The second post in the series will discuss how to build a search engine friendly site and how to write content with SEO in mind.
- Off-Site SEO. The last post in the series will look at building links into your site and page and discuss analytics so you can determine what’s been working and what hasn’t and use the information to continue to improve your SEO efforts.
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