6 Miscellaneous information on search engines (6)

6.6 Changing the site address

   You may need to change the address of your project. Maybe the resource was started on a free 
hosting service and has developed into a more commercial project that should have its own domain. Or maybe the owner has simply found a better name for the project. In any case, moving to a new address can be problematic and it is a difficult and unpleasant task to move a project to a new address. For starters, you will have to start promoting the new address almost from scratch. However, if the move is inevitable, you may as well make the change as useful as possible.

   Our advice is to create your new site at the new location with new and unique content. Place highly visible links to the new resource on the old site to allow visitors to easily navigate to your new site. Do not completely delete the old site and its contents.

   This approach will allow you to get visitors from search engines to both the old site and the new one. At the same time, you get an opportunity to cover additional topics and keywords, which may be more difficult within one resource.