Q. How quickly will Google re-index my pages after I have Sao’s them?
It depends on: how popular your site is, how often Google’s spiders typically come around, how deep in the site the changes have been made, and more.
Q. What should I do if my rankings drop by 10 pages in the SERPs?
It depends on: how long you had your previous rankings, how competitive they were, if you’ve done anything to purposely deceive the search engines, how long rankings drop has existed, etc.Do nothing and give it a few weeks to see if your rankings come back. In most cases, they will.
Q. To what extent is SEO effective?
It depends on: who is doing it, their knowledge and skill levels, as well as the types of keyword phrases you are targeting.SEO done correctly by a knowledgeable and skilled SEO consultant can be highly effective in increasing the targeted traffic to your website. But SEO done by someone who’s just read about it…well…not so much!
Q. Should my Title tag exactly match the main headline on my page?
It depends on: whether your content management system (CMS) does this as the default and it would be difficult to change, or how much time you have to create separate Titles and headlines.Typically, you would want your Title tag and your main headline to be different because they serve different purposes. But if it’s a major undertaking to ensure this doesn’t happen, it’s not a deal breaker as far as SEO is concerned, assuming you have some control over what they say.
Q. Should I change my URLs to have keywords within them?
It depends on: whether your current URLs are getting indexed and found, whether you’re currently in the midst of a redesign, how awful your URLs currently look, how easy it is to implement within your CMS, and whether you can easily 301-redirect the old versions to the new ones.If you have to change all URLs anyway because of a website redesign and CMS change, then sure, make clean, keyword-rich URLs that look nice in the search results. But if there’s nothing really wrong with your current ones other than you don’t like the way they look or you think you need to add keywords to them, it’s probably not worth the hassle that goes with such a major change to the structure of your website.
Q. How many keyword phrases should I target?
It depends on: how many keywords phrases people would type into the search engines to seek out what your company provides and how many pages your site has.If everything else is in place, you can typically target anywhere from 2-5 keyword phrases on any one page of your website. Multiply that by the number of unique, optimizable pages on your site and you should have a rough estimate of how many potential keyword phrases you could target.
Q. Should I put my blog in a sub-directory, a sub domain or on its own domain?
It depends on: whether you want to brand the blog as part of your main website or brand it as a separate entity, and whether you want people to be able to easily remember the URL &Whether it’s in a sub-directory or sub domain doesn’t make too much difference, although if it’s in a sub domain you may have more chance of it showing up in the search results at the same time that your main domain also shows up, than if it’s in a sub-directory. On the other hand, the average person doesn’t think to type in sub domains if they’re trying to go directly to your site and are more likely to remember something like yourdomain.com/blog than blog.yourdomain.com. For SEO purposes, none of these things really matter, so it’s more of a business/branding decision
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